Quality——Quality spirit with personality
Company quality, service quality, product quality, personnel quality
Integrity——The spirit of integrity that promises more than life
Honesty, integrity, commitment, seeking truth from facts and reputation first.
Excellence——The spirit of excellence in innovation and pursuit.
Focus on innovation, continuous improvement, pursuit of excellence and continuous surmounting.
Courage——The ultimate goal of creating value for customers is by subverting and challenging their own challenges
Accept challenge, challenge, challenge yourself and challenge authority